data backup

3 situations you can avoid with the proper data backup techniques

Data backup is important to your business for a variety of reasons, but many small business owners and professionals often struggle to understand the ‘why’ behind it all.

It’s not that they don’t care about their company’s data. It’s more so that they struggle to understand how everything fits together.

They don’t always understand that X works with Y to ultimately lead to Z.

So to better help you understand the importance of proper data backup techniques, here are three real-life situations.

Customer information

What would happen if you suddenly had no access to customer data? No phone records, no order history, no communication, no background, no anything?

It would be hard to go about normal business, right?

Imagine something as simple as informing a customer of a received order. You have the product they requested and paid for, but you have no way to let them know you’ve received it.

Now, take a moment to consider all the problems that could stem from this one seemingly insignificant hurdle – and then multiply that by how many customers you have. The potential outcome is disastrous.

This isn’t just applicable for products. It can also be applied to services.

Let’s say that you run a small dental office. Over the weekend, you’re hit with ransomware and all of your data is gone by Monday morning. This includes patient information and upcoming appointments.

You probably need to inform any patients with a Monday appointment that you need to reschedule – but how do you do that if you don’t have customer information and if you don’t even know who has an upcoming appointment?

At this point, having the ability to quickly restore any lost data is critical to maintaining normal business operations.

Financial records

There is some data in this world that simply can’t be replaced – or at the very least, it can’t be replaced without hours, days, or even weeks of digging, searching, and frantic desperation.

Your financial records are a prime example.

What happens when years’ or months’ worth of financial records disappear? You would suddenly find yourself in a very large hole with no way to climb out.

And depending on your organization, even a mere 48 hours down could be hard to come back from.

In a case like this or any other case involving missing, lost, or stolen data, ransomware is not the only culprit.

It could be any form of malware, hardware malfunction, misplaced device, or even a simple power failure. When it comes to your data – including your financial data – it’s at the mercy of whatever hacker, tiny bump, or forgotten thought wants to take it down.

In-progress project

Lost data doesn’t necessarily have to be data that you’ve always had. Or even data that you had yesterday, this morning, or two hours ago.

It can be data that you literally just entered.

Let’s say that you’ve been working on a new project for the last hour. Everything seems to be going well, and you’ve been very successful at putting your thoughts to the digital paper. But … uh-oh. Your computer decides to crash; your screen goes blank, and your thoughts are no longer on that digital paper.

What now?

You have to start over. But at this point, it’s no longer just about losing an hour of productivity. You also lost your thoughts – thoughts that you may not be able to put back together the way you had them.

With a proper data backup solution in place, this wouldn’t be an issue. In many cases, backup solutions copy data every 15 minutes – which means you could potentially recover your lost data and lose no more than 15 minutes worth of work.

Want to learn more about data backup? Check out What is data backup and why is it important?