3 Ways To Turn Your Culture Into A Competitive Advantage

It’s easy to focus on metrics like profit and market share when you’re working to succeed. But when you fixate on these numbers instead of the people in your organization, folks start to feel like nothing more than cogs in the machine.

According to a recent study by FTSE Russell, all the companies that have received the prestigious “FORTUNE 100 Best Companies to Work For” have a single thing in common: keeping employee experience at the top of their list of priorities. These companies have stock market returns up to triple than the market average and lower turnover rates than their competitors.

But what does turning your organization into one where “employees come first” actually look like? The first step in this massive undertaking is to pick a “champion” who understands the goals of the project and the value of their team. Then, they can begin to assess where the problems are in areas like your mission, transparency, trust, communication and core values.

Soon they’ll enlist the team on the project, creating regular rituals that reinforce your budding company culture. After a firm, long-term commitment to a new culture, you’ll find your company, and the people who drive it, to be healthier than ever.